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Lesson 1: Online presence is critical to any new business; so before determining the name of your business, you may want to check both Company name availability and Domain Names availability. If your first choice isn't available, don't hesitate to go with a name choice which offers you flexibility, is fairly short and remains easy to remember. The least similarity with any other name out there, the higher the chances your company name will stand out.
And don't forget: a ".com" domain will always be a must.